The Satiation Signal
It’s much easier to say “no” to food when
you’re not hungry in the first place.

It’s Not a Lack of Discipline
Hard work, delayed gratification, and hitting goals are what you do on a daily basis. So there must be a better explanation for your weight than a lack of discipline.

Exercise?
Running a full marathon only burns 4,000 calories while a moderate “cheat day” gets you 5,000+.

Where Are Fat Lions?
Lionesses do most of the hunting. But male lions are the first ones to eat. They rest the most. They’re least active. And yet they don’t gain weight.

Stuffed vs. Satiated
Imagine this: after having a large meal (maybe even 2,000 calories), you think to yourself: “I could go for dessert.” Even though the body is full, it is still not satiated.
Willpower Under Attack
Remember, even the toughest mountains are carved by gentle rivers.

Cravings are persistent
Cravings are not a difficult problem but they are a persistent one.

Willpower is eroded
Just like gentle river tears through the mountains over time, so do cravings erode your willpower.

Breaking point reached
Once the willpower runs out, old habits kick in. And the cycle repeats.